More and more corporations are creating "green field" innovation units in which new business ideas are developed outside the usual control structures. This can help to institutionalize the innovation process and train change ambassadors. However, we have observed time and again that product ideas are brooded over too long in theory and business ideas rarely make it to market. It is also crucial to find a team of founders at the right time who are fully committed to driving the start-up forward. This is the only way to create a successful corporate start-up.
We provide a proven framework for action, according to which effort and results are kept in balance at each stage. We form a common picture of how the product vision is received by the target group, establish hypotheses for the business model and validate these through early testing. In doing so, we compare e.g. different value propositions and pricing strategies.
Our experts will then work with you to design your product, convert it into a marketable prototype and develop your company's brand. If the idea ignites, we will accompany you in the founding and staffing of the venture. We support you during the market launch and take pleasure in successively transferring competencies to the new team.
